It's been a busy week for high school sports for me. I've covered softball, baseball and tonight it's LaCrosse at Breck. It is great to get out and meet potential senior portrait clients and to add some new images to my sports portfolio, especially for Sportshooter.com . Things will get a little quieter for me once all the high school sports wind up until they start up again in the fall. Although the Patch Network is a relatively new company (within AOL) it has already taken a strong foothold in covering communities across America. It has been a good partnership so far.
J&K teamed up to help Tina, of Damselfly Photography with her dance class portraits in Bloomington on Saturday. We had a great time with all these "Dancing With The Stars" hopefuls. This is the second time we've been able to photograph Mrs. Campbell's students.
It was my good fortune to get a last-minute call to cover the 37th annual Silver Skates event at the Minnetonka Ice Arena on Saturday afternoon. The talent level of these skaters is just unbelievable. If you get the chance to go next year don't miss it. You will see some truly beautiful performances, I'm sure! For more photos from my coverage visit: http://www.minnetonkapatch.com/
My Website: http://www.artbyjon.com/
The rules of engagement in the social media world seem to be changing at lightening speed these days. Just about the time one thinks they have a grip on "the tools", they change, and then they change some more. Some of them become obsolete as fast as last years digital camera or Smartphone. Many start-up apps companies get bought up by the big players. How we approach the common tasks of building a social media presence change almost daily. That's why I have a hard time believing that during this pioneer phase of electrornic, internet-based social media that anyone is truly an "expert".
Some developers have built a following by offering free apps for which they now charge a subscription fee. Many offer various fee-based levels of service. Of course, this is not a crime - everyone should be paid for their efforts. The problem for the users of these apps however, is to keep track of what's available and what's not.
I believe that small business owners can reap huge benefits by utilizing social media techniques as part of a broader marketing plan. By it's very nature social media evens the playing field and creates a pathway to creating consumer awareness for products and services. The problem for the small business owner is they do not have time to work a program and they have no clue as to the best tools and techniques for doing so. Add the rapid evolution of these tools and it becomes apparent that small business owners get lost before they ever get a chance to measure any return on their investment.
Here are some examples of methods that have gone the way of the buggy whip:
Facebook no longer supports FBML for landing pages. Rather, it now uses IFrames by Wildfire (free for a limited time), which has a relationship with FB.
Facebook no longer offers a way to invite friends to a fan page, as they believe users will opt to buy ads to promote their new page.
Linkedin, no longer offers a free Typepad route to auto-post Blogger and Wordpress blogs.
As some of the older methods change or disappear completely, new tools like QR barcodes, which can now be found on cereal boxes, bus stops and every flat surface one can imagine have changed the game again.
The constants in all this chaos are not of the technological variety, but rather the message they carry. Prinicples of sales and marketing that have been around for decades still apply today and they will still be valid in the future. If you pin your plan around those fundamentals you will always be one step ahead of the game.